Privacy Policy

We are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy outlines how we collect, use, and safeguard your information when you use our website, products, and services.

1.1 Personal Information

When you browse our website or use our services, we may collect the following types of personal information:

  • Contact Information: Name, address, email address, phone number
  • Demographic Information: Date of birth, gender
  • Health Information: Prescription details, examination and test results, eye health history, general health history and medications, relevant family history
  • Information you provide by filling on forms on our website
  • Any other information you have chosen to give us

1.2 Non-Personal Information

We may also collect non-personal information, such as:

  • Device Information: Browser type, device type, IP address.
  • Usage Information: Pages visited, time spent on the site.

We collect Device Information using the following technologies:
    – “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
    – “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
    – “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

We collect this information from you when you have chosen to give it to us either through the online/telphone booking process and/or during the eye examination/glasses dispensing process.

We may also collect it from other legal sources if it is necessary, such as

  • the NHS or other healthcare providers or institutions;
  • A guardian or appointed representative
  • Trusted data & marketing companies

We use your information for the following purposes:

  • Providing Services: Scheduling and delivering eye tests, dispensing and delivering glasses, offering related services, referring to other healthcare professionals, processing payments and invoices.
  • Communication: confirming appointments, sending appointment reminders, any updates related to your appointment or test.
  • Improving Services: To record & review calls and wider correspondence for training and monitoring purposes, analysing user behavior to enhance our website and services.
  • Marketing: Sending relevant offers, promotions, and newsletters.

There may be instances where we are obligated to share information with official organisations such as the Police or the General Optical Council.

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:
    FACEBOOK – https://www.facebook.com/settings/?tab=ads
    GOOGLE – https://www.google.com/settings/ads/anonymous
    BING – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:  http://optout.aboutads.info/.

We may share this information with:

  • NHS or other healthcare providers or institutions when a referral or notification is required and is in your best interest.
  • Statutory partners such as the General Optical Council (GOC), the Police, the Information Commissioner, and others for investigations and audits.
  • Software providers managing patient records and invoicing, as well as financial institutions for payment arrangements.
  • Trusted Subsidiary Companies where appropriate.
  • Trusted third-party service providers, subcontractors, and associated organisations to complete tasks and deliver services on our behalf, such as manufacturing glasses or sending emails.
  • Insurers, in case of a claim or potential claim against us, if sharing personal information is required.
  • Your employer, if you are referred to us as part of a corporate eye-care program.
  • In the event of a merger, acquisition, or reorganisation, customer information may be transferred to the acquiring organisation.

In the unlikely event of our business closure or cessation, our main priority is to fulfill our duty of care obligations to you by ensuring access to ongoing optical care. We will make every effort to transfer your records to another optical provider chosen by us. In such a scenario, we will communicate this process to you, offering detailed information on how you can request the transfer of your records to an alternative provider of your choice.

Under the the GOC guidelines:

  • Adults: 10 years, even if the patient has subsequently died
  • Children and young people: 10 years after they were last seen or until the patient’s 25th birthday if later. If the child or young person has died, keep the records for 10 years after they were last seen

We prioritise the security of your information and employ industry-standard measures to protect it from unauthorised access, disclosure, alteration, or destruction.

Our website is not intended to be used by individuals under the age of 16. If you believe a child has provided us with personal information, please contact us, and we will take appropriate steps to delete such information.

Cookies are small text files that are stored on your computer or mobile device when you visit our website. We use cookies and similar technologies to collect information about your browsing behavior. You can manage your cookie preferences through your browser settings.

We use different types of cookies, including:

  • Functional cookies: These cookies are necessary for the website to function properly and enable you to use our services, such as accessing secure areas of the website and making purchases.
  • Performance cookies: These cookies help us understand how visitors interact with our website by collecting information about the pages you visit, the links you click, and other actions you take. This information is used to improve our website’s performance and enhance your user experience.
  • Advertising cookies: These cookies are used to deliver relevant ads to you based on your interests and browsing history. They may also be used to limit the number of times you see an ad and measure the effectiveness of advertising campaigns.
  • Social media and content cookies: These cookies allow you to share content on social media platforms and personalize your experience on our website.

How long do cookies last?
Some cookies are temporary and only last until you close your browser, while others remain on your device until they expire or are deleted. The duration of each cookie depends on its purpose and the settings of your browser.

You can control and manage cookies in various ways through your browser settings. Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls. For more information on how to modify your browser settings or how to block, manage or filter cookies, please visit www.allaboutcookies.org. Please note that disabling cookies may affect your user experience and prevent you from using certain features of our website.

Third-party cookies
Our website may use third-party cookies, such as those from our advertisers or social media platforms. These cookies are subject to the privacy policies of their respective owners, and we have no control over them.

We use Google Analytics to process limited cookies information to help us understand how our customers use the Site – you can read more about how Google uses your Personal Information here:  https://www.google.com/intl/en/policies/privacy/.  You can also opt-out of Google Analytics here:  https://tools.google.com/dlpage/gaoptout.

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your consent
By using our website, you consent to the use of cookies as described in this policy. If you do not agree with our use of cookies, you should disable or block them using your browser settings.

You have the right to:

  • Access, correct, or delete your personal information.
  • Opt-out of marketing communications.
  • Disable cookies through your browser settings.

We may update this Privacy Policy periodically. The latest version will be posted on our website with the effective date.

If you have any questions or concerns regarding our Privacy Policy, please contact us at info@specsoncall.co.uk or write to us at Specs Oncall, Bartle House, 9 Oxford Court, Manchester, M2 3WQ.